How to Track The Performance of Free Online Ads for Small Businesses?

In today’s digital world, small businesses often rely on free or low-cost advertising to reach local customers. But simply posting deals and coupons isn’t enough. To truly grow, you need to know what’s working—what drives traffic, boosts sales, and builds visibility.

For local businesses, platforms like LocolDeal offer a powerful way to connect with nearby consumers through exclusive promotions. But how do you measure success when advertising doesn’t come with a built-in analytics dashboard? Here’s your practical guide to tracking performance—without breaking the bank.

Why Tracking Matters?

If you’re not tracking your ads, you’re marketing in the dark. Knowing which coupons are redeemed, which deals attract orders, and where your customers are coming from helps you:

• Refine your offers
• Allocate your time wisely
• Increase ROI—even when your ads are free.

Start with Clear Campaigns

Whether you’re posting Coupons or Deals on LocolDeal, structure them so they’re easy to track.

1. Use Unique Coupon Codes

On LocolDeal, you can create custom coupons with specific codes.

Example: SUMMER10 for 10% off in June.

Track redemptions manually at your store or via POS system to see how many customers used it.

2. Create Deal-Specific Landing Actions

When posting a Deal, ask customers to mention “LocolDeal Summer Deal” when ordering. This helps you identify which platform brought them in.

Leverage Built-In Platform Tools

Platforms like LocolDeal often provide basic insights:

• Coupon Usage Dashboard – See how many times your coupon was viewed or clicked.
• Deals Performance – Monitor views and direct orders placed through the platform.
• Customer Inquiries – Use the messaging portal to track pre-purchase questions linked to a deal.
• Even simple metrics like “Load More” clicks or renewal rates for coupons can signal engagement.

Monitor Your Traffic and Sales Manually

• Check for spikes in store visits or calls after posting a new deal.
• Compare sales before and after the promotion.

Note which category or subcategory (like Food, Beauty, Retail) performs best—this helps you tailor future ads.

Why LocolDeal Makes Tracking Easier?

LocolDeal isn’t just another listing site—it’s an Ultimate Marketplace for Local Businesses designed to boost visibility and connect you with ready-to-buy local customers. Here’s how it supports your tracking efforts:

• Easy Management: Update coupons and deals weekly, test different titles, and track expiration dates.
• Direct Consumer Connection: Communicate through the platform’s portal to confirm deal availability and gather feedback.
• Free Promotion: No cost to post—so every redemption is pure profit.

The Benefits for Businesses and Consumers

For Consumers:

They discover your deals easily, save through coupons, and communicate directly—all in one trusted platform.

For Your Business:

You increase online visibility, attract new customers, and gain insights into what offers resonate—all for free. No credit card needed to start.

Ready to Grow Your Local Reach?

Tracking your free online ads doesn’t require expensive software—just a mindful approach and the right platform. With LocolDeal, you can promote your business effectively, understand your customer response, and stand out in the local market—all at no cost.

Start today and turn your promotions into profit.