By Pallavi Thakur 
The Dallas-Fort Worth metroplex is a great place to live and work, but it’s also one of the hardest places to do business in the country. Businesses are always trying to get the attention of local customers, from the busy streets of Deep Ellum to the corporate corridors of Legacy West. For small and medium-sized businesses to stand out, they need more than just a good product or service; they need a smart way to get noticed.
If you want to get more people to know about your business, you need to meet them where they are: actively looking for their next great find. Get local businesses exposure in Dallas to be seen, but publishing deals and coupons is a powerful way to get people to come to your store right away and keep them coming back.
At LocolDeal, we know that advertising shouldn’t be hard or cost a lot of money. People in Dallas are always looking for ways to have fun without spending too much money, whether the economy is doing well or not. For example, they might try a new taco place in Bishop Arts or get their car detailed in Uptown. Here is how you can use deals to cut through the noise and get your business noticed.
Why “Deals” Are a Secret Weapon for Visibility?
A lot of business owners are afraid that discounts will hurt their brand or bring in the wrong people. But when deals are done right, data from the Dallas market shows that the opposite is true. CityTins and other similar programs that feature Dallas restaurants say that when customers redeem offers, the average amount spent at participating restaurants goes up by 30%.
Also, restaurant owners say that people who use deals are often “savvy diners” who spend more than the minimum and are very likely to come back, even if they don’t get a discount. This shows that a good deal doesn’t just attract bargain hunters; it also brings in good customers who are using the deal as a safe way to find their new favorite place.
Step-by-Step: Boosting Your Exposure with Deals
Are you ready to change the way Dallas does local advertising? This is how to use deal publishing to make your visibility plan better.
1. Make “Trial” Offers for New Customers
The hardest part for any local business is getting a customer to come in for the first time. You have a chance to get a regular customer after they use your service. Use deals as a “trial offer.” Consider:
- A discount for the first visit
- A “Buy One, Get One” free deal on a signature item
- A discount on the first consultation
This method makes it easier for customers who are unsure to come in, and it brings in new customers who are excited to try what you have to offer.
2. Be in the same group as other top businesses
When you put your deal on a site like LocolDeal, you’re not just putting up an ad; you’re joining a curated marketplace. You get more exposure when you are shown next to other well-known local places and national brands. This connection builds trust right away. Being part of a “collection” of top destinations, as shown by successful campaigns in Dallas, can make your brand very visible.
3. Promote on a number of platforms
To make your business as visible as possible in Dallas, you need to promote your deal everywhere you are.
Social Media: Use sites like Facebook and Instagram to get people excited about your deal. Ask customers who take advantage of the deal to post about it online using a branded hashtag.
Email marketing: Your list of email addresses is worth a lot. Send a special email to your subscribers to tell them about your special deal.
On-Site Promotion: Make sure your website makes the deal very clear so that visitors can see it right away when they arrive.
The Dallas Difference: Real Results
When you make yourself more visible, you draw in a certain kind of customer. Local industry experts say that deal programs in Dallas tend to attract women, people with two incomes, and people who eat out several times a week. These customers are worth a lot.
When you offer a deal, you are basically paying for a marketing strategy that will pay for itself. You are giving up a small profit on the first sale in exchange for a long-term customer who will bring in money for months or years to come. This is how you effectively market your business in Dallas.
What makes LocolDeal the best choice for your business?
We started LocolDeal because we think that advertising online shouldn’t be hard or cost a lot. We made our platform so that businesses of all sizes can show off what they do best and have a fair chance to shine.
When you work with us, you get:
- An audience that is interested in finding local deals
- Easy-to-use publishing tools that make it quick and easy to list your deals
- Options that are affordable and fit any marketing budget
Are you ready to shine in the Big D?
You don’t need a lot of money to market your business in Dallas. You need a smart plan that takes advantage of how people in your area shop. By publishing deals, you reach an audience that is already looking for something to do and a place to go.
Don’t let your business get lost in the crowd.Go to LocolDeal Today is the day to post your first deal and start talking to Dallas customers who want to know what makes your business unique.